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The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and new trends in airline pricing. It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry. The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author's hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.

Shortlisted for the 2014 International IMPAC Dublin Literary Award and the 2013 Independent Foreign Fiction Prize A novel of philosophy and love, politics and waltzes, history and the here-and-now, Andres Neuman's Traveller of the Century is a journey into the soul of Europe, penned by one of the most exciting South-American writers of our time. 'Every year hundreds of books are published but rarely comes a book that reminds us of why we loved reading in the first place, that innermost quest for words and dreams. Traveller of the Century is a literary gem' Elif Shafak A traveller stops off for the night in the mysterious city of Wandernburg. He intends to leave the following day, but the city begins to ensnare him with its strange, shifting geography. When Hans befriends an old organ grinder, and falls in love with Sophie, the daughter of a local merchant, he finds it impossible to leave. Through a series of memorable encounters with starkly different characters, Neuman takes the reader on a hypothetical journey back into post-Napoleonic Europe, subtly evoking Flying off Course IV: Airline Economics and Marketing download book its parallels with our modern era. At the heart of the novel lies the love story between Sophie and Hans.

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Author: Professor Rigas Doganis
Number of Pages: 352 pages
Published Date: 12 Feb 2010
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415447379
Download Link: Click Here
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